An international iGaming product actively expanding across LATAM markets is looking for a Senior CRM & Retention Manager with strong experience in building user retention programs and developing CRM initiatives.
We are looking for a specialist who not only coordinates processes but also independently designs and implements user acquisition, retention, and re-engagement strategies, works with audience segmentation, personalized communications, and loyalty programs.
Responsibilities
Develop and execute retention strategies for LATAM markets;
Configure CRM campaigns, bonus programs, user segmentation, and engagement initiatives;
Manage the full customer lifecycle: onboarding → activation → retention → re-engagement → loyalty;
Design and optimize loyalty programs and engagement mechanics;
Launch and manage email, SMS, push, onsite, and messenger communications;
Work with high-value customer segments;
Develop initiatives aimed at increasing engagement and re-engaging inactive users;
Analyze retention metrics and identify opportunities for LTV growth;
Optimize CRM funnels and customer journeys;
Analyze key performance metrics and provide recommendations for improvement;
Plan and develop CRM activities and communication calendars;
Contribute to the development of loyalty programs and personalized customer experiences.
Requirements
3+ years of experience in Retention / CRM within the iGaming industry;
Experience working with LATAM GEOs;
Hands-on experience building and launching CRM initiatives and retention mechanics;
Experience working with bonus programs and customer segmentation;
Strong understanding of customer lifecycle management and retention strategies;
Experience with Smartico, Customer.io, or similar CRM platforms;
Experience launching retention initiatives from scratch;
Experience working with multi-geo products;
Understanding of affiliate acquisition channels;
Experience building loyalty programs;
Understanding of user behavior across LATAM markets;
Spanish language proficiency.
What We Offer
Fully remote cooperation format with flexible working hours;
Competitive compensation package;
24 calendar days of paid vacation;
10 paid sick leave days per year;
High level of autonomy and influence on product decisions;
Opportunity to work with international markets;
Agile team environment and fast decision-making processes.
We are looking for someone who can independently build retention processes and understands how user retention directly impacts product performance and business growth.
